First Responders
First Responders
Is your Automatic Responder Growing your Internet Business?
Beka Ruse is a business development manager at AWeber Systems Inc. A few years back he wrote, “The concept of the follow up auto responder revolutionized Internet Marketing.” Indeed. From starting out as an automatic email to let people know you were unavailable, to becoming the tool of choice for many companies to keep in contact with their customer base, an automatic responder has become one of the necessities to internet marketing online.
Simply put an automatic responder is like a fax on demand system. For instance, people visit your website and see that you are offering a free gift if they sign up to your mailing list. They fill out your opt in form and hit the submit button. From that point on, your email automatic responder takes over by sending out any prewritten messages at the time intervals you have already chosen. The fact that this step has already been done, frees you up to concentrate on other areas of your business. Automating as much of the day to day chores of running a company no matter the size is a significant part of growing your business.
If you have a choice between a free or paid email automatic responder service, choose the paid. You need an automatic responder that gives you unlimited follow up and the ability to personalize your messages. Dear “first name” is much more effective than “dear subscriber” and having an unlimited automatic responder to send messages to your customers is very profitable. One thing an email automatic responder does very well is help you to sell products or services on the backend. A customer signs up initially but may not be interested in your product. By sending them a series of followup automatic responder messages that highlight your offer from time to time, they may buy from you in the future. On average it usually takes five to seven follow ups before people feel comfortable enough to buy from you.
Now be careful. People are bombarded constantly with online advertisement. If every email you send is about buying a product, that is a real turn off and people will unsubscribe from your list faster than a blink. Give them useful information first and then you can periodically advertise your product.
So how can you use your automatic responder to grow your customer base as well as business?
1. Do People Love Free Stuff?
Oh yeah and a free mini course is perfect. You can provide quality information explaining the industry you work in, the trends and future innovations or anything else. This is also a great way to get people over to your website. By sending them an email with a small piece of information and a link, you can invite them to visit your website to read the rest of the article and possibly check out some of your offers. The more people that click the email link the more internet traffic you get.
2. Sell ad space
Once you build up your opt in email list, you can sell ad space to your subscribers who have a product they want to get noticed. You can provide different rates for solo ads or single line blurbs. If that particular subscriber receives good feedback at an affordable price, they will want to advertise again. The added benefit to this is it can strengthen the bonds of customer loyalty between you and the subscriber.
3. Promote Other Affiliate Programs
The good thing about your email automatic responder is you are not stuck just promoting one item. You can put together a mini course with affiliate links pointing back to the various products or services you are promoting. This is an excellent way to generate multiple streams of income. Again don’t overdo it. Concentrate on providing useful content first. That’s the best enticement to get people to buy from you.
Staying in touch with your customers (particularly when you really start to grow your subscriber base) is essential to your success. If you had to follow up with each and every one it would be very time consuming. Investing in an automatic responder only makes sense. Use it to automate your everyday tasks so that you can invest the rest of your time building your business.
About the Author
Daryl Campbell invites you to get more free tips, video, step by step coaching and up to the minute information to grow your successful online business at Internet Marketing Guide
Question for law enforcement officers and other “first responders”?
How do you cope when you have repeatedly responded to situations such as suicides? Where do you turn? Thanks for taking the time to respond.
Most quality police and rescue agencies have what is called an EAP program (Employee Assistance Program) that allows you to anonymously visit a psychiatrist or counselor of your choice for help. Many times, such as shootings they mandate that you attend at least 3 sessions before you can return to work.
As far as suicides and deaths go as the other contributor indicated, they almost become routine and don’t phase the experienced responder. Unfortunately I always worry about the accumulation of seeing tragedies constantly on the subconscious mind and its eventual effect.
Cops have the highest divorce and alcohol issues of any profession unfortunately as well as in the top 5 in suicide. This may have something to do with it.
It is best to find a good way to deal with it and not resort to the many detrimental ways that people sometimes do.
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First Responder Natural Clearview Crib with Evacuation Frame $0 This crib features a high quality construction that includes mortise and tenon joinery and high strength fasteners for superior durability. Made of solid steel, this crib frame features a lower profile. |
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Smith & Wesson Border Guard 2 Tanto Rescue Knife $24.53 A multi-function knife designed for first responders, the Smith & Wesson Border Guard 2 Tanto Rescue Knife features an integrated seat-belt cutter. This knife also offers a glass breaker, and a high carbon stainless steel Tanto blade. |
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American Coin Treasures Mission Accomplished/ Defenders of Freedom Coin $16.99 Accomplished, May 1 2011′ on one side, and a color image of 9/11 first responders colorized by American Coin Treasures and the words ‘Never Forget, 2001-2011′. This legal tender coin comes sealed in a capsule with a Certificate of Authenticity. |
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Wilderness First Responder (Paperback) $22.6 The cutting edge in medical training for wilderness rescue and self care Wilderness First Responder is a comprehensive text for the recognition, tr… |
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Rapid First Responder (Spiral) $22.77 Perfect for the classroom or the field, this handy pocket guide is full of essential information in a convenient, quick-access format. Plenty of quick-reference tables, CPR and AED information, airway management and breathing skills, and much more make… |